The film I’m choosing to post my response to is Salesman, which was directed by Abert and David Maysles. This is not a foreign film (it is shot in various locations across the United States and is in English) but I do believe that it showcases a culture that is foreign to me, which is the commission-based salesman industry of the 1960’s. To be more specific, the four men showcased in this documentary are bible salesman. They are Paul Brennan (The Badger), Charles McDevitt (The Gipper), James Baker (The Rabbit), and Raymond Martos(The Bull). These men have a difficult task at hand. Their task is to persuade people into buying an expensive bible. They have quotas to meet every week, so there is a great amount of pressure around to meet their quota and to sell as many bibles as possible in order to earn more money. The salesmen are allowed to accept various forms of payment, including check, cash, COD, or a payment plan. While the payment options are very flexible and work to the advantage of the salesmen, the product that they are marketing is extremely expensive to the average American consumer for what it is, a fancy bible.
According to DollarTimes.com, $1 a week in 1968 would equal $6.47 in 2011 and $49.99 (the price of a bible in 1968) would equal $323.21 in 2011. That is awfully expensive for any book so naturally it’s a hard sale to make for these men. We see precisely how hard it is throughout the duration of Salesman as the camera is following each of the salesmen through their presentation. From the doorstep, into the house, and through the signing papers everything to do with the selling process is shown. I realized that this can often be a grueling process of trying to convince a person into buying something that they normally wouldn’t buy. The process could be especially challenging when the potential consumer actually wanted the product but couldn’t afford to make the commitment. The Maysles brothers document this entire process in a very direct way, almost like a fly on the wall. Before and after a long hard day at work, these men are subject to meetings with their boss. The boss is hard-nosed and seems very willing to fire those who don’t see eye to eye with him or those who make excuses for their lack of sales. When the boss was speaking to each of the four salesmen it almost seemed to me like he was talking down to them. He was very short, would interrupt, and wasn’t taking any excuses for an answer.
I’m sure you can see how these men have such a difficult task at hand. Their job is to sell what I would consider to be an over-priced book to mainly Catholic households who often can’t spare the money for a bible. On top of this, they have a boss who is very demanding and challenging to deal with day in and day out. I saw how this occupation can wear an individual down thanks to Salesman’s central character, Paul Brennan, who is nicknamed “The Badger.” He went from meeting his sales quota every week to not even coming close. He becomes visibly discouraged and uncertain about his future as a salesman. At one point during the film, he begins to talk/sing about jobs that have a pension and hints that he would love to have a pension himself. In addition to him having a difficult occupation, he has to deal with the struggles and hassles of life on the road. He lives out of a suitcase, stays in motels, and travels across the country. Keep in mind that he has to maintain his own vehicle, which presents more problems for him.
It’s a very sad and depressing look into a variety of subjects, including American business practices and the relationship between business and religion. The central character, Paul, seemingly works so hard with little reward. That probably doesn’t sound incredibly tragic but it is to me since I found myself identifying with Paul. He was a good man with good intentions but he was falling short of his goals that he set in his career. He was so discouraged by his performance that I think he was starting to regret his choice of becoming a salesman for the company he worked for. It’s truly hard to watch because there is nothing glorious about their work, but you can’t look away because the characters are so intriguing that I became attached to them. I felt sorry for all of the salesmen, but in particularly for The Badger and The Gipper because they seemed to be having the most trouble making ends meet. I didn’t feel nearly as much sorrow for The Bull, who was always shown having successful sales and was never caught bad-mouthing the company.
Overall, I feel like the Maysles Brothers did a great job putting together this documentary. It made me think about my future career and what I needed to do in order to avoid ever feeling like Paul Brennan. I don’t want to be sitting around in my 40’s wondering if I made the right career choice. I want some sort of job security and commission-based careers don’t offer that. With commission-based sales there is an opportunity to make a lot of money but there is also the opportunity to come away from long hours of work empty-handed. Salesman impacted me to never consider commission-based sales as a career option.